IoT and Location Intelligence: Customer Engagement

In this video, we look at how one retailer has leveraged location in the Internet of Things. With Amazon drones testing package drop-offs and most e-commerce companies moving toward same-day delivery, traditional retailers face mounting pressure to deliver to customer expectations.

For years, online retailers have had an edge when it comes to measuring consumer preferences. Websites closely track how visitors navigate online shopping experiences, and e-commerce companies use that knowledge…

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